How to stop procrastinating as you start your business and/or podcast.

Ep 283: How to get moving and gain momentum when starting your business.

Mar 13, 2025
 

So many new business owners tell me they have a hard time making progress & getting moving in the beginning.  What they don't realize is this is an actual MENTAL game. Today I give you 3 mindset shifts you need to make so that you can stop stalling your business success & actually gain momentum as you build your business dream!

Mental resilience is a critical yet often overlooked part of starting and growing a successful business or podcast. Today we explore three powerful mindset shifts that can transform your entrepreneurial journey from one of frustration and stalling to momentum and success.
Building a successful business requires more than just skills and resources—it demands mental fortitude. As entrepreneurs, we often face invisible barriers that can stall our progress more effectively than any external obstacle. In this exploration of entrepreneurial mindset, I want to address three critical mental shifts that can transform your business journey from frustrating to fulfilling.

The first mental shift involves embracing imperfection. Many entrepreneurs remain stuck in an endless loop of refinement, believing their offerings must be flawless before launching. This perfectionism is perhaps the most insidious form of procrastination. The reality is that your first version will never be your best version—and that's exactly as it should be. Your business will evolve as you interact with clients, gather feedback, and discover what truly resonates with your audience. By waiting for perfection, you're delaying the very feedback that would help you improve. Remember that Amazon started as just an online bookstore, and Facebook was initially limited to Harvard students. These companies evolved dramatically based on user interaction and market response. Their founders understood that imperfect action trumps perfect inaction every time.

The second mental shift requires extending grace to yourself during this challenging journey. As business owners (especially women entrepreneurs), we often become our harshest critics. We berate ourselves for limitations in time, money, or expertise that would never prompt such harsh judgment if observed in someone else. Consider how a good coach motivates an athlete despite physical limitations—they acknowledge constraints but focus on maximizing available resources. Similarly, you must recognize your current constraints while maintaining enthusiasm for what you can accomplish within them. If you only have two hours weekly to devote to your business, make those hours count rather than lamenting their insufficiency. Your business may grow slower than you'd prefer, but steady progress will always outpace stalled perfection.

The final mental shift involves recognizing that every day spent in hesitation represents delayed success and impact. When you repeatedly postpone action through overthinking, excessive planning, or fear-based procrastination, you're not just delaying your own success—you're withholding your valuable contributions from people who need them now. This perspective shift makes procrastination feel more consequential. Define what success means to you specifically—is it financial independence, creative fulfillment, helping others, or something else entirely? Whatever your definition, remember that the path there begins with consistent, imperfect action rather than sporadic bursts of "perfect" execution. Success isn't achieved through grand, flawless gestures but through persistent, good-enough efforts compounded over time.

By implementing these mental shifts—embracing imperfection, extending grace to yourself, and recognizing the opportunity cost of inaction—you position yourself to build a business that not only succeeds financially but fulfills you personally. Remember that everyone who has built a successful enterprise started where you are now: taking those first uncertain steps, making inevitable mistakes, and learning as they went. The difference between those who succeed and those who don't isn't perfection—it's persistence despite imperfection.

 

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