Podcasting is rapidly becoming a great way for businesses to grow & create trueconnection with their audience. In a saturated market, traditional marketing methods often fall flat. Enter podcasting, a dynamic medium that allows for real, genuine interaction with your audience. The crux of this episode revolves around whether you should start a podcast for your business and the three central questions you need to ask yourself to determine if this is the right path.

The first pivotal question to ask is whether you truly need an online audience. For many new business owners, turning to a podcast might seem like a brilliant way to garner attention, but it's essential to assess the actual need for a following. In some cases, you may already have a thriving business through referrals and word-of-mouth marketing. The episode discusses how some service-based businesses already attain a solid client base without needing to broaden their reach. If that's you, it may be wise to pause before jumping into the podcasting realm.

If you're in a position where expanding your audience is crucial, a podcast could indeed be the ticket. In the conversation, we explore several effective strategies for audience-building beyond podcasting, such as social media marketing, blogging, or even YouTube videos. Ensure you evaluate what resonates most with your skills and interests. While social media can be fruitful, it comes with its own set of challenges and dynamics that require time, energy, and engagement.

The discussion then pivots to the second question: how much time can you realistically dedicate to this endeavor? Time management is vital for busy entrepreneurs who juggle various responsibilities. The host reveals her strategy of spending a mere 90 minutes per week on her podcast, which has propelled her to the top 1% of podcasts globally. This insight is not only a testament to the efficiency of good planning and execution but also underscores that podcasting can be a time-efficient marketing tool.

Lastly, the episode dives deep into the essential question of impact. Do you genuinely want to affect lives through your podcast? The resonance of this inquiry cannot be overstated. A podcast is not just a means of marketing; it is a platform where you can share your knowledge, inspire, and potentially alter the trajectory of someone else's life. The host encourages you to consider the fulfillment you could derive from this purposeful channel.

Throughout this experience, it becomes abundantly clear that starting a podcast isn’t just about putting your voice out into the digital ether. It's a strategic business tool that requires forethought, planning, and a genuine desire to connect. If the answers to these essential questions align with your business goals and aspirations, then podcasting may indeed be the next significant step in your entrepreneurial journey.

The podcast wraps up with a powerful call to action—encouraging listeners to delve into free resources provided in the show notes, such as podcasts success training and coaching options. The takeaway is unmistakably clear: if you're passionate about growing your business while simultaneously making an impact, podcasting could be your most strategic move.

In this episode, I pose 3 questions to ask yourself so you can decide if podcasting is best for you:

1 - Do you actually need to build an audience online?

2 - Do you have time to do this?

3 - Do you want to create more impact - helping more people than your current reach?

If so then podcasting could be the best decision you'll make for your business!


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