Your business should NOT be the best-kept secret. People should know how amazing your products & services are. Here's 3 steps to get moving & get known!

In this week's episode of the podcast, we dive deep into a pressing issue many business owners face: the challenge of being the best-kept secret in their industry. Being a "secret" might seem innocuous, even appealing, at first. After all, isn't it fun to think you have something special that only a select few know about? However, when it comes to business, keeping yourself hidden can be detrimental to your success. In fact, it can directly affect your ability to connect with clients, generate income, and create long-lasting change in your community. The misconception that being low-profile is a smart business strategy is shattered as we explore the real cost of being a best-kept secret.

Throughout the episode, I emphasize that business owners must recognize they have the talent and services that could tremendously benefit others. It's essential to understand that your gifts are not just personal treasures reserved for a small audience; they deserve to be shared and celebrated widely. If you know you can make a difference but feel unseen or unheard, it's time to overhaul your approach. True fulfillment comes from not just recognizing your potential but acting upon it. Brené Brown aptly said, “Vulnerability is not weakness. And that myth is profound.” This aligns perfectly with my first piece of advice: Get over yourself. Our own minds can become our biggest roadblocks when it comes to striving for success and sharing our business passions.

Getting over yourself means embracing the discomfort of putting your business out there without fearing what others might think. This shift in mindset is crucial for overcoming the crippling hesitation many entrepreneurs face when promoting their work. Whether it's fear of judgment from family or friends or self-doubt about the quality of one’s services, I encourage listeners to understand that these fears are common but must not hold them back. Your ideal clients are not defined by their responses; rather, they are waiting for the solutions that only you can provide.

The next step involves selecting a primary platform for visibility—and sticking with it. Regardless of whether you’re drawn to podcasting, social media, public speaking, or in-person events, the key is consistency. Establishing a primary method for outreach allows you to build momentum and gather a following. Think of it as the foundation of your marketing strategy. Once you gain comfort and experience, adding secondary platforms can further enhance your outreach. It's all about cultivating your presence where it matters most, so potential clients can discover and engage with you.

Lastly, reiterate that if you continue to keep your business hidden, you're withholding help from those who genuinely need your services. People are out there searching for answers and solutions that you can provide. If your business remains in the background, you miss the opportunity to make a meaningful impact. Sharing your work loudly and passionately means that you’re not only honoring your gifts but asserting your importance in your industry.

Ultimately, as the episode concludes, I encourage listeners to shake off the shadow of self-imposed invisibility and begin actively sharing their unique offerings with the world. Your journey might take reshaping and courage, but the reward lies in connecting with those who need your help—and your business deserves that recognition. Let's break free from being the best-kept secret today!

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