In today's episode I talk about how inauthentic marketing hurts your business. So many new business owners I see are forcing themselves to do & say things that do not feel true to them. And its hurting their businesses.  Don't let this happen to you too.

You'll hear me talk about authentic marketing vs inauthentic marketing and help you see that you NEVER have to put yourself out there in ways that don't feel true to you and your values.

I go through 3 main ways small business owners negatively affect your business by doing unnatural marketing:

1:  You'll feel awkward. Then you won't want to keep doing it. And you'll actually start dreading marketing. And then new people won't learn about your business.

2: Your potential customers lose trust. They can see that you feel awkward...that you don't know what to say or say it uncomfortably. And when you lose trust, you won't have as many buyers.

3: Your sales will suffer. Yep, this is the worst of it all. When marketing comes off icky or weird or salesy, people won't buy. And they don't buy, you don't have sales. And then you won't have money coming in.

Make sure you listen all the way through as I really make it clear that you can't approach marketing authentically. It has to be in a way that feels natural & comfortable to you AND that easily brings in sales.