If you want your business to stand out & create a following, it's crucial your business stands for something. Today I talk you through what it means to stand for something, examples in your life where you frequent businesses because you like what they stand for. And then I share 3 reasons why you must stand for something so you an build a loyal following.

Here are the 3 reasons why you must stand for something.

1. It builds loyalty & trust.

2. It gives you material for your marketing & storytelling.

3. Helps you create the impact you are meant to be making.

I also take you through what I stand for in my business - and how you can incorporate what you stand for too.