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Ep 224: How to stop suffering pricing drama.

Feb 01, 2024

In today's episode, I help you stop suffering pricing drama in 3 simple steps.  Here's the thing: almost ALL new business owners & even veteran owners can have a hard time figuring out the ideal pricing for your products, services & program. It's okay - I've been there too!

Remember first of all, that there is no perfect price. There is one that feels COMFORTABLE TO YOU, and that doesn't completely deter people from buying lol. 

So, here is how to approach pricing your stuff so you can keep moving:

1 - Create a version 1 of your product, service or program - aka your Beta - so that you can get customers & testimonials. We want people to have skin in the game - so it's better if you price it low vs pricing it for free. BUT, this is not your time to make a lot of profit. This is for getting your stuff out there & get feedback so you tweak it and make it better quickly. 

2 - Version 2 of your product is now a revised version - but obviously not perfect yet. However, this is when you can raise the price some because you feel more confident in it & you have proof that people like it & it works.

3 - Your 3rd version is now making more profit. You have raised it more than version 2 and now your pricing drama is fading off. You have a proven product, you know people like it - and you know people will pay money for it. You can feel confident in what you are doing and start enjoying how you help people! Wahoo!

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