In today's episode, we talk through the pros & cons of starting a business based on your passion. It's so exciting to turn something you love, or even a hobby, into a business  - and yes, it is possible to do this!


Here's the thing: you can start any business you want. And some people strictly start businesses for the money. Others do it for the money AND because they truly believe in something, and want to make a difference in this world through their business :) Yes, I know that's most of you here :) 

The great news about starting a business you are truly passionate about is that studies show its wayyy more sustainable - through the tough times, when you love what you do, it's much easier to weather. And the good times are even THAT MUCH BETTER :) 

But there are pitfalls to starting a passion-based business. Sometimes you get to emotionally attached to things. You find it hard to pivot or change things because you feel so connected to things. You do have to. learn to separate things & look at your business through an unemotional eye, a practical eye.

Today I take you through all of these & help you work through the great things, and the difficult things about starting a passion-based business. I hope this opens your eyes...and makes you also see how awesome it is to start & build a business doing what you love!

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